Digital Marketing, Certificate of Achievement
Digital Marketing, Certificate of Achievement
The Certificate of Achievement in Digital Marketing develops skills and strategies required for incorporating digital media into the integrated business plans of organizations.
This certificate will enable students to enhance their business skills, increase employability skills, and contribute to increasing success of the businesses for which they will work or the businesses they will create. Successful completion of the core courses required for this program will culminate in a Certificate of Achievement or contribute to requirements for the Associate of Science degree. The program has no prerequisites or enrollment limitations.
| Course ID | Title | Units/Hours |
|---|---|---|
| Required Core Courses | ||
| BUS V30 | Introduction to Business | 3 |
| BUS V49 | Introduction to Digital Marketing | 3 |
| BUS V52 | Digital Content Marketing | 3 |
| Required Core Units | 9 | |
| Required Additional Courses | ||
| List A: Select 3 courses from the following: | ||
| BUS V38 | Small Business Management | 3 |
| BUS V45 | Business Communications | 3 |
| BUS V46 | Marketing | 3 |
| BUS V48 | Principles of Electronic Commerce | 3 |
| BUS V50 | Public Relations | 3 |
| BUS V57 | Data Analytics for Business Decisions | 3 |
| BUS V62 | Microsoft Excel | 3 |
| Required Additional Units | 9 | |
| --------------------- | ||
| Total Units for the Certificate | 18 | |
| Year 1 | ||
|---|---|---|
| Fall Semester | Units/Hours | |
| BUS V30 | Introduction to Business | 3 |
| BUS V49 | Introduction to Digital Marketing | 3 |
| Select one course from required additional course list | 3 | |
| Select one course from required additional course list | 3 | |
| Units/Hours | 12 | |
| Spring Semester | ||
| BUS V52 | Digital Content Marketing | 3 |
| Select one course from required additional course list | 3 | |
| Units/Hours | 6 | |
| Total Units/Hours | 18 | |