Social Media Marketing, Certificate of Achievement
Social Media Marketing, Certificate of Achievement
The Social Media Marketing Program develops skills and strategies required for incorporating social media marketing into the integrated marketing plans of businesses.
This program will enable students to enhance their business skills, increase employability skills, and contribute to increasing success of the businesses for which they will work or the businesses they will create. Successful completion of the core courses required for this program will culminate in a Certificate of Achievement or contribute to requirements for the Associate of Science degree. The program has no prerequisites or enrollment limitations.
The Social Media Marketing Program prepares students for careers such as the following.
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Social Media Marketer
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Marketing and Media Communications Worker
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Advertising Sales Agent
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Sales Representative
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Public Relations Specialist
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Business Professional
| Course ID | Title | Units/Hours |
|---|---|---|
| Required Courses | ||
| BUS V30 | Introduction to Business | 3 |
| BUS V46 | Marketing | 3 |
| BUS V49 | Introduction to Social Media Marketing | 3 |
| BUS V50 | Public Relations | 3 |
| BUS V52 | Digital Content Marketing | 3 |
| Required Additional Course | ||
| BUS/CD V38 | Small Business Management | 3 |
| or BUS V45 | Business Communications | |
| Total Units | 18 | |
| Year 1 | ||
|---|---|---|
| Fall Semester | Units/Hours | |
| BUS V30 | Introduction to Business | 3 |
| BUS V46 | Marketing | 3 |
| BUS V49 | Introduction to Social Media Marketing | 3 |
| Units/Hours | 9 | |
| Spring Semester | ||
| BUS V50 | Public Relations | 3 |
| BUS V52 | Digital Content Marketing | 3 |
| BUS/CD V38 or BUS V45 | Small Business Management or Business Communications | 3 |
| Units/Hours | 9 | |
| Total Units/Hours | 18 | |
Upon successful completion of this program, students will be able to:
- Students will be able to identify opportunities for use of social media in marketing.
- Students will be able to design social media marketing strategies.
- Students will be able to integrate use of social media into a business marketing plan.